How to Use TVOD for Your Business + the Best TVOD Platforms
There are many acronyms associated with live streaming which can easily become confusing! VOD, AVOD, SVOD and now TVOD. So what exactly is TVOD, and which features should you look for when choosing between different TVOD platforms?
Before we get started, let’s define some of the most popular streaming acronyms to clear up any confusion, and cover the popular types of video on demand.
VOD Vs. AVOD Vs. SVOD Vs. TVOD
VOD
VOD stands for video on demand. This is a stored online video that viewers can access at any time without the need for a subscription. This content is accessed over the internet and can be viewed for free in most cases. Based on this are the different VOD models below.
AVOD
AVOD stands for advertising-based video on demand. This type of content uses advertisements as a form of monetization. This allows the user to still view the content for free but makes money via advertisements. Not everyone likes the idea of having ads in their videos, but it can still be a good option to keep in mind.
SVOD
SVOD, or subscription video on demand, is a very popular solution. You are probably familiar with this model as it is what Netflix, Hulu, and Apple TV use in order to monetize video content. Viewers get access to multiple videos as part of a monthly subscription fee.
TVOD
So what is TVOD’s meaning? TVOD, or transactional video on demand, means viewers pay to access the specific content they watch. You can think of this as a pay-per-view method for monetization geared towards sports, live shows, and other one-time events.
The TVOD model in detail
The benefit of TVOD is that it allows the viewer to choose only the specific content that they want to watch.
The TVOD model can be implemented by broadcasters in a few different ways.
- Allow viewers to purchase the content and have permanent access to it online
- Allow viewers to purchase content to be viewed within a timed window
- Allow viewers to download content for offline viewing
The fact that your audience can choose which specific piece of content to pay for as well as there being no recurring subscription costs make TVOD a popular method of monetization in certain situations.
TVOD example
For example, here is how you can do this using StreamingVideoProvider. Imagine you are streaming a live concert. You can:
- Enable pay per view (PPV) for this event in the dashboard. This will show a pop-up window, allowing people to purchase a ticket within the video player and watch the live event. If you want, you can also enable cloud recording and viewers will be able to watch the event on-demand a the same URL for an unlimited time or until you delete the recording.
- Enable pay per view and cloud recording but set a time limit, allowing viewers to watch the recording for a specific amount of time.
- Finally, you can enable pay per view, cloud recording, and downloading. This will allow your viewers to download the recording to watch on their devices.
What type of content is best suited for the TVOD model?
TVOD is well-suited to a wide range of content. Live content such as sporting events, conferences, and shows can all work well as TVOD. These can be one-off spectacles that are only viewable through pay per view. With big events such as boxing matches, many viewers prefer to pay to watch the action live rather than at a later date when the results could be spoiled.
eLearning platforms also can use TVOD to sell access to specific module presentations or lectures. This content can then also be available via SVOD afterward (subscriptions). The good thing about this is that students can access bought content as many times as they like or even download it for offline viewing.
Here is a table showing how broadcasters typically configure and use the different types of monetization models.
Access Level | Downloads | Basic Live Content | PPV | Advertisements | Watch Any Time | |
VOD | Free | ✘ | ✔ | ✘ | ✘ | ✔ |
AVOD | Free | ✘ | ✔ | ✘ | ✔ | ✔ |
SVOD | Subscription | ✔ | ✘ | ✘ | ✘ | ✔ |
TVOD | One-off | ✘ | ✔ | ✔ | ✘ | Possible via cloud recording /SVOD |
Which monetization option should I choose?
The type of monetization method you should choose depends on the type of content you are creating and your publishing frequency. If you are looking to grant access to a wide range of premium content without advertisements, SVOD would be a good fit for you. Although that is slowly changing as large streaming platforms like Amazon Prime reveal plans to add commercials to the lowest-tier subscription plans. But, who knows, you may create a popular streaming platform by avoiding that…
If you are creating new content on a budget with a small audience, AVOD can be a good option. This allows your viewers to watch your content for free while still generating income via ad revenue. People are used to free content + ads, e.g. YouTube.
If you are new to content creation and want to get some initial content online, VOD would be a good starting point. Keep in mind that you can always monetize this content in the future.
If you are mainly focused on selling pay-per-view access to live events, TVOD will be a perfect fit for your content.
What to look for in a TVOD provider
It can seem overwhelming trying to choose between different TVOD providers with so many different features. That is why we decided to list some of the key features to look out for when deciding on the right platform for you.
Security
When choosing your TVOD provider, security should be one of the first things you consider. The best pay-per-view platforms will offer 2FA (two-factor authentication) which makes your content more secure and stops ticket sharing.
Other features, such as domain, IP, and GEO whitelisting, are also worth looking out for. This will allow you to have more control over your content and who is able to view it.
PPV Features
You will also want to make sure the TVOD pay-per-view features on offer are suitable for your content and monetization requirements. You may also want a platform that supports SVOD content so that you can charge a different rate for viewers to access recordings of your live shows.
Scalability
Things rarely stay the same and your business and live streams are no different! You may currently only be looking to monetize live broadcasters infrequently. With time though, you will likely be increasing the number of events you stream to audiences. You will also have developed a large back catalog of content that would be suitable to include in an SVOD playlist.
You want to make sure your provider is able to scale along with you and not get in the way of your growth as a content creator.
No hidden fees
When starting out, you will be looking to save as much money as you can by finding a provider with great value. This means looking for platforms that offer a ton of features at a reasonable price. One thing to consider though is hidden fees.
Some TVOD providers will charge per transaction, or charge other fees you may not have been anticipating. With TVOD providers such as StreamingVideoProvider, there are no hidden fees meaning you can keep 100% of the revenue generated through the platform.
HTML 5 white-label video players
Having an HTML-5 video player means that your streams will be compatible across a wide range of devices and platforms. This is important because you want to reach as much of your audience as possible without any obstacles that may limit ticket sales.
White-label players also allow you to fully customize and brand the player. This means that it can integrate them seamlessly with your existing website, appearing consistent with your brand identity.
Top TVOD Platforms For Business
StreamingVideoProvider
StreamingVideoProvider is an all-encompassing platform that enables content creators to easily launch pay-per-view streaming, VODs, subscription services, and custom advertisements. With its quick setup for paywalls, robust video CMS suitable for both novices and professionals, and advanced security features like 2FA, geo, and IP blocking, it's designed to cater to a wide range of streaming needs. StreamingVideoProvider boasts a global video CDN with the ability to stream with low latency anywhere, even in Mainland China.
Key Features
- Live stream and video-on-demand support
- Monetization and PPV options ranging from rentals PPV to custom ads and full subscription access
- 2FA — prevents ticket sharing and keeps your content safe
- Advanced video CMS that enables you to update files in bulk and automate repeating tasks
- White-label HTML5 video player — make it your own with ease
- Cloud recording — store streamed content for later viewing
- Adaptive streaming — delivers content optimally to all devices
- Keep 100% of your earnings — no hidden fees or additional charges
- Powerful and reliable global CDN, including coverage for Mainland China
- Multistreaming — Live stream to multiple social media sites at once
Reviews
“We have been using SVP for a couple of years now, and we can only say the service keeps on getting better.”
Pricing
All plans include multistreaming (restreaming) capabilities. Plans start from $39/mo. You can try any plan for free for 14 days.
Dacast
Dacast is another TVOD platform offering monetization through SVOD and live streaming, with options like pay per view and advertisements. It features a video content management system for storing and bulk uploading, alongside adaptive bitrate streaming and cloud recording for on-demand access. Dacast provides global CDN coverage, including Mainland China, and supports white-label video player customization.
Key Features
- SVOD and PPV monetization options
- Live streaming support
- Video content management system for efficient file storage and bulk uploads
- Adaptive bitrate streaming for optimal viewer experiences across devices
- Cloud recording capabilities to store streamed content for later viewing
Reviews
“Overall a very positive experience and has transformed our business, especially through the Pandemic.”
Pricing
Dacast's pricing ranges from $39/month for the Starter plan with 2.4 TB yearly bandwidth to the $165/month Scale plan with 24 TB yearly bandwidth.
Muvi
Muvi is a comprehensive streaming platform supporting on-demand content, live streaming, and e-learning with virtual classrooms and webinars. It's versatile for creators, offering various monetization strategies. Muvi emphasizes content security with DRM, watermarking, and basic security features to protect intellectual property.
Key Features
- Diverse monetization strategies, including subscriptions and pay-per-view
- Video CMS for content management
- Digital Rights Management (DRM) and watermarking for content security
- Customizable video player options
- On-demand video and live streaming support
Reviews
“The platform has lots of different features and most of them work well, I also like that they constantly add new features to the platform.”
Pricing
Pricing starts with the Standard package at $399/mo + $299 /mo per app + Infra Fees.
Backlight
Backlight provides a platform for distributing, managing, and monetizing video content, offering both on-demand and live streaming services. It's particularly strong with its content management system, enabling easy importing and bulk editing within a user-friendly interface. While Backlight is flexible in monetization, it falls short in branding opportunities due to the lack of a white-label player and limited content control options, with its pricing also being a consideration for potential users.
Key Features
- On-demand and live streaming services
- Flexible monetization options, including TVOD and subscription packages
- Robust content management system
- Limited branding options with no white-label player
- Fewer content control options
Reviews
“The best part of Backlight is their very well documented and extensible API.”
Pricing
Pricing is upon request. There is also a trial available which gives you access to the features for a limited time.
Brightcove
Brightcove is a comprehensive TVOD platform geared towards larger organizations, offering a reliable global CDN (excluding China) to deliver SVOD and live streaming content efficiently. It's equipped with adaptive streaming technology and a variety of monetization package options to cater to diverse business needs. While Brightcove stands out for its robust infrastructure and multistreaming capabilities, it may be less suitable for smaller teams or individual content creators due to its scale and complexity.
Key Features
- Global CDN excluding China
- TVOD for live streaming monetization
- Adaptive streaming capabilities
- Multistreaming capabilities
- Global CDN for reliable content delivery
Reviews
“Brightcove has an intuitive user interface that allows you to easily upload and manage your video content.”
Pricing
The entry-level pricing for Brightcove's services begins at $199 monthly, typically with an annual commitment.
FAQ
Netflix is an SVOD platform that allows viewers to subscribe for a monthly cost. Viewers then gain access to a whole range of different video content stored online. As Netflix doesn’t broadcast live content, it wouldn’t be considered a TVOD platform that charges users for individual instances of live broadcasters.
There are many content platforms that use AVOD as a method of monetization. Some platforms are a mix of different monetization types. Here are some AVOD/video on demand examples.
- Crunchyroll
- DailyMotion
- YouTube
- Hulu
- 4OD
It is becoming more common to see broadcasters and content owners offering a mix of VOD, SVOD, and AVOD options to viewers. This is another thing to keep an eye open for when choosing your platform as a content creator.
TVOD is a monetization method that allows viewers to pay for specific live content that they want to watch. This is usually live pay-per-view events as it is one piece of premium live content.
SVOD is a monetization method that allows viewers to pay a subscription to access a library of content. This is how Netflix and Disney+ work allowing paying subscribers to access a wide range of content such as TV shows and movies.
If you are a content creator who hosts regular live events, TVOD may be a great fit for you. You might be hesitant to start your own TVOD offering as it’s easy to think that it's a long complicated process. The fact is, it’s actually very simple to use a platform such as StreamingVideoProvider.
With our powerful CMS, all you have to do is use our easy-to-use visual interface to configure the various options and preferences displayed. You won’t even need to worry about selling tickets from a website as your audience can easily buy access directly from our customizable video player.
StreamingVideoProvider looks after all of the complicated stuff so you can focus on doing what you do best — making great content!
Conclusion
The best monetization method to use for your content depends highly on your content, upload frequency, and whether you broadcast live events.
The great thing about TVOD as a monetization method is that your audience only pays for the content that they want to watch. With other options such as SVOD, there may be a lot of content that the user isn’t interested in leaving them feeling like it isn’t worth paying for.
With that being said, it is important to choose a platform that allows for as many monetization types as possible. This is to ensure that you can branch out and monetize future content in different ways without limiting yourself to just one model.
The TVOD platform that you choose should be secure (offering features such as 2FA), as well as having zero hidden fees that could sneak up on you. Also having a white-label customizable player can grant a professional touch to the appearance of your content, and give you an edge over the competition.
You should now have a better understanding of AVOD TVOD and SVOD. You should also now know what to look for when choosing between TVOD and subscription video on demand platforms.
References & Further Reading
If you would like to find out more about live streaming or monetization, check out the links below.
- How to start a pay-per-view website in 6 easy steps
- A teacher’s essential guide to live streaming a class
- The 25 most fun things to do on a live stream
- How to create a pay-per-view site with WordPress
- 10 ways to protect your online course videos and content from being downloaded
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